About logo design for SACRIFICE - The Sacrifice of Yang GuiFei

Love Duty Destiny treachery Betrayal Sacrifice

Developing a logo and image for a large scale entertainment is a difficult process. The logo needs to emote the feeling of the show in a single glance, at the same time being immediately distinctive, and iconic in nature. The logo also needs to address the functional and logistical requirements of being able to scale proportionally in size from business cards to billboards, and for vertical format advertising in papers to horizontal format advertising in TV and other print.

Designed by renowned Ningbo artist, Xiao Bai (舒张子), the logo skillfully blends Chinese and English together is a symbolic symbol that represents Ancient China with and evocative and strong Western appeal.

The Sacrifice team was searching for the right artist to synthesize Chinese culture with that of the West, and after reviewing many options for artists selected Xiao Bai, based on his “masterful skill and talent for developing engaging iconography” said Kenneth Clarke, author.

Xiao Bai, a calligraphic artist in Shanghai, developed different imagery, then long sessions with Toby Simkin (Producer), created the striking tablet/seal logos utilizing rice paper, calligraphy brushes, and stamps.

Xiao Bai, whose calligraphy and artist style is particularly well known to many foreigners who have come to China, often has exhibit of new works at the Shanghai Studio Gallery in Changning, Shanghai. Xiao Bai's art is hanging in various collections in North America, Europe and Asia.

The Sacrifice of Yang GuiFeiis the story of Emperor Xuanzong (of the prosperous Tang dynasty 618-907 AD) who brings 杨贵妃 Yang GuiFei, one of China’s most beautiful women, into his court as a concubine When they adopt China’s greatest villain, the barbarian An Lushan, their fateful triumvirate creates China’s greatest love story. Producer Toby Simkin optioned the worldwide rights almost immediately after hearing the score in early 2008 “it’s a powerful, sometimes shocking story, filled with a roller coaster of emotions from brutality to sweet and innocent love, building to a climax with The Emperor’s agonizing decision: save the woman he loves, or sacrifice her to save his dynasty – Richard Daniel’s remarkable score carries the audience through this cavalcade with a fabulous mix of Chinese and Western instruments.” 一个全新电影制作项目即将到来,由屡获大奖的英国团队创作并得到中方支持。电影牺牲》，讲述的是中国历史上最伟大的皇帝遇上中国古代四大美女之，并遭遇中国最大恶人之间的故事。所有这一切构成了中国历史上最伟大的爱情故事 <<牺牲>>. The true story of Yang Gui Fei 杨贵妃, one of the Four Ancient Beauties of China, is famous for her role in the demise of the Tang dynasty. TOBY SIMKIN (Producer) is a theatrical producer who has over 25 years of 1st-class producing or managing experience of entertainment projects with over 120 Broadway/West End shows and tours from Annie to Victor/Victoria in the USA, Canada, UK, Russia, Australia, China and oceans between. From many Tony Award winning productions on Broadway to Olivier Award winning productions on London’s West, Mr. Simkin is a leader in the field of theatrical producing, management and marketing. Mr. Simkin is additionally credited with leading the theatre industry into cyberspace in the early 90's. Mr. Simkin maintains a residence in Shanghai, developing new opportunities for global entertainment where he owns a Chinese corporation - Shen Tu Bin Business Consulting (Shanghai) Co. Ltd..