a logo and image for a large scale entertainment is a difficult
process. The logo needs to emote the feeling of the show in a
single glance, at the same time being immediately distinctive,
and iconic in nature. The logo also needs to address the
functional and logistical requirements of being able to scale
proportionally in size from business cards to billboards, and
for vertical format advertising in papers to horizontal format
advertising in TV and other print.
Designed by renowned Ningbo artist, Xiao Bai (舒张子), the logo
skillfully blends Chinese and English together is a symbolic
symbol that represents Ancient China with and evocative and
strong Western appeal.
The Sacrifice team was searching for the right artist to
synthesize Chinese culture with that of the West, and after
reviewing many options for artists selected Xiao Bai, based on
his “masterful skill and talent for developing engaging
iconography” said Kenneth Clarke, author.
Xiao Bai, a calligraphic artist in Shanghai, developed different imagery, then long sessions with
Toby Simkin (Producer), created the striking tablet/seal logos utilizing
rice paper, calligraphy brushes, and stamps.
Xiao Bai, whose calligraphy and artist style is particularly
well known to many foreigners who have come to China, often has
exhibit of new works at the Shanghai Studio Gallery in
Xiao Bai's art is hanging in various collections in North
America, Europe and Asia.